A lot of them are. I have studied rhetoric for years. There are ways to argue with people and persuade people correctly and with integrity, (using logic, rationality, reason, and even a bit of emotion) but there are also ways to argue and/or persuade people dishonestly and deceitfully (using emotion, lies mixed with truth (propaganda) distracting, defecting, accusing, insulting, attacking and this is so incredibly prevalent all over the internet, that you are hard pressed these days to find discourse between opposing sides that doesn’t resort to all of the latter.
There has been a lot of calling out over tricksy rhetorical devices. People are growing tired of it, and seeing though it. I mean you can only rely on the same old tricks for so long!