unchartered …ads with lightning speed. The more connected we are physically or digitally, the faster it spreads. And because the 7.8 billion of us on the planet are now more connected than ever in the history of mankind, we are facing a new reality. Turns out, the future is viral. Virality is our new reality. This doesn’t have to be as terrifying as it sounds. If we can harness virality for the better, we can make life after the Great Pause truly beautiful, productive, collaborative, and humane. There is no going back. We can only go forward into this new unchartered land and create the New Normal.