…realized that the sickening, racist Birther issue was a popular hook among a large block of voters. Trump used social media to test every message he could think of, and he finally found the one that worked — and in doing so he uncovered parts of the American psyche that many people like to forget still exist. Since then, Trump has pogo-sticked his way through a minefield of our worst inclinations, and managed to land on enough of them to win a presidential election. In doing so, he also set loose many demons, some of whom we saw marching through Charlottesville with their dime-store torches and borrowed slogans.